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We took another look at your website
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Dear {{CONTACT_FIRST_NAMES}},
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We've recently improved the way we design and build websites. We now show several distinct options up front, built more consistently. As a one-time offer to existing ANTE clients whose sites were built with our earlier process, we've applied that to the {{CLIENT_NAME}} website.
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We've put together an upgrade of the current {{CLIENT_NAME}} website, and {{DIRECTION_COUNT_WORD}} new directions. Each is a fully responsive prototype you can explore on desktop and mobile.
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THE UPGRADE
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Your current site, upgraded
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{{UPGRADE_DESCRIPTION}}
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We only changed things where it makes a real difference: easier to read, easier to keep up to date, and a design that will still look right in a few years.
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NEW DIRECTIONS
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{{DIRECTION_COUNT_WORD_CAPITALISED}} new directions
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If you'd like something new, these start fresh. Each has its own character.
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{{DIRECTION_1_NAME}}
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{{DIRECTION_1_DESCRIPTION}}
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{{DIRECTION_2_NAME}}
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{{DIRECTION_2_DESCRIPTION}}
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{{DIRECTION_3_NAME}}
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{{DIRECTION_3_DESCRIPTION}}
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You don't have to pick any of these. If you'd rather keep your site as it is, that's completely fine. We'll keep them online until {{OFFER_WINDOW}}, so there's plenty of time to look through them and discuss them with the team. Whichever you choose, it comes at a special rate for existing clients.
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When you're ready, just reply to this email with your thoughts, or suggest a time for a short call and we'll walk you through them.
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Best regards,
Adrian
ANTE & Co.
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ANTE & Co.
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Design • Systems • Software
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© 2026 ANTE & Co. All rights reserved.
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