Four directions for the CDL website

Dear Fabio and Bharath,

We've recently improved the way we design websites. We can now show several distinct directions at the start of a project, built more consistently, so you can see real options before deciding where to take your site.

We're offering this once, to existing ANTE clients whose websites were built with our earlier process. So we took another look at the CDL website and asked how we'd approach it today.

We've put together four directions. The first keeps your current site and improves it. The others start fresh. Each is a fully responsive prototype you can explore on desktop and mobile.

We only changed things where we think it makes a real difference: easier to read, easier to keep up to date, and a design that will still look right in a few years.

YOUR CURRENT SITE, UPGRADED

01. Evolved

Still clearly your site. The same colours, typefaces, video hero and section order, with the carousels replaced by a clear publications grid and a team section that shows everyone at once.

At no charge. Your site only launched last year, so we're offering this one free.

02. Calm and structured

A light, structured layout in ETH Blue, led by the FlexMaps Pavilion. Publications become a clear list with PDF, code and project links for each paper.

03. The built world

A dark, photographic direction. The hero is your own footage of a tensile prototype being assembled, and a Built work section shows the physical side of your research.

04. Playful rigour

A light, colourful direction led by your own renders, starting with Generative Whimsy Jigsaws, followed by a spotlight on your newest paper.

There's no obligation at all. We'll keep these online until the middle of next year, so take your time. If one of the other directions appeals more, it comes at a special rate for existing clients.

At this stage we'd just like your first instinct. Does one of these feel right for CDL? You don't need to comment on every detail.

If one catches your eye, we'd be glad to walk you through it on a short call and talk about what it would take.

We'd love to hear what you think.
Adrian and the ANTE Team

ANTE & Co.

Design • Systems • Software

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